NIKE x froSkate | Ad Campaign
“ALL LOVE, NO HATE”
Directed by VINCENT MARTELL
Brand Content
Loud, proud, colorful, and full of energy, respectfully. That’s froSkate, a Women and
POC–centered skate crew based in Chicago founded by Karlie Thornton in 2019.
In just three years froSkate’s not only grown exponentially but become a global example of
empowerment in skateboarding through inclusion, positivity, and being unabashedly real.
POC–centered skate crew based in Chicago founded by Karlie Thornton in 2019.
In just three years froSkate’s not only grown exponentially but become a global example of
empowerment in skateboarding through inclusion, positivity, and being unabashedly real.