REWIND | Shea Couleé

Music Video

A VAM STUDIO Production

Drag queens are practically synonymous with confidence, and on past musical releases, Shea Couleé flaunted fierceness, particularly on empowerment odes like "Cocky." But beyond the makeup and the stage persona, there's a real person who creates every drag alter ego, and on their latest musical offering, "Rewind," Shea Couleé is getting more vulnerable than ever before.

Working with songwriter-producer GESS to create a mesmerizing mix of atmospheric R&B for the song, Couleé teamed with director Sam Bailey (co-creator of Brown Girls) and executive producer Vincent Martell (of Chicago production house VAM STUDIO) to create a music video for "Rewind." Opting for a sparse apartment setting, sumptuous black and white cinematography and some heartfelt choreography that allows conflict to play out as dance, the "Rewind" video shows Shea -- in and out of drag -- reliving a fraught relationship.

"It has a very cinematic quality to match the cinematic quality of the song," Couleé says. "And it's kind of a glimpse into my life and my past." The song speaks to "the concept of rewinding, as if our lives were films that we have the ability to go back and re-do." And the inspiration behind it is extremely personal.

Read more at BILLBOARD

Directed by Sam Bailey
Starring Shea Couleé
Executive Producer: Vincent Martell
Producer: Ashley Thompson
Lover: Christopher Marrs
Dancer: Ethan Kirschbaum
1st AD: Judy Febles
2nd AD: Dae Gonzalez
PA: Zoe Kosmopolous
DP: Greg Reigh
AC: Ashley Battle
Stedicam Op: Kevin Veselka
Gaffer: Mawie Talion
Grip: Katie Bellamy
Production Design: Chris Tuttle
Editor: Jordan Phelps
Colorist: Kevin Veselka
VFX: Zach Moore
Hair: Nathan Juergensen
Makeup: Michele Perkins
Wardrobe: Beau Toombs
Art PA: Heinrich Haley
Props: Dan Polyak
Choreography: Nik Lamaack & Peyton Winker
Shea’s Assistant: Brendon Brown
Shea’s Stand-in: Bambi Banks Couleé